Michael Holden
Where Sustainability Meets Operational Efficiency
Welcome Alicia and David, and thanks for visiting.
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I’ve built my career at the crossroads of commerce, customer engagement, and SaaS innovation. Helping brands drive growth through smarter, connected experiences.
CIM is redefining building operations, enabling property teams to drive efficiency, sustainability, and financial performance all within an AI-powered analytics platform.
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That alignment resonates strongly with me. This site is designed to showcase my expertise in simplifying the complex, driving operational efficiency, and partnering with stakeholders to achieve sustainable, measurable growth.
Why CIM.
Why Now.
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CIM is redefining how buildings perform. By transforming real-time data into actionable insights, the PEAK platform helps property teams boost efficiency, reduce environmental impact, and deliver stronger financial outcomes.
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This role sits at the heart of that opportunity. As part of the GTM team, I’d be positioned to lead strategic conversations... aligning CIM’s platform with the operational, financial, and sustainability priorities of enterprise clients.
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That’s where I do my best work! Simplifying complexity, guiding stakeholders through change with confidence, and driving outcomes that deliver, both immediate value and long-term growth.
What I bring to the Enterprise Sales Seat
A background built for CIM's biggest deals
Strategic Enterprise Engagement
Specialising in Value Engineering
I’ve spent my career leading strategic cycles, navigating stakeholder complexity, and landing deals that move the needle.
At Commerce Vision, I delivered $1.95M in revenue as the top performer, securing wins with trusted brands in both the B2C and B2B sectors.
Before that, I built and executed the JAPAC strategy at Partnerize, closing $1.8M in new business with brands like AMEX and Scoot Airlines.
​I’m at my best when deals get complex. Whether it’s aligning stakeholders, navigating technical aspects, or driving the value conversation. I bring clarity by leading the room with collaboration to ensure we keep things moving.
Platform Thinking for Commercial Focus
Proficiency in Tech
My background cuts across SaaS, Martech, and Digital Commerce, I’ve sold everything from AI-driven automation platforms to enterprise commerce infrastructure.
I understand the mechanics of CMS, DXP and CDP architecture. More importantly, I know how to translate that into value for the key stakeholders.
This role is about helping customers see the future and commit to it. That’s where I thrive
Driving Cross-Functional Execution
Bringing clarity, alignment, and momentum
I’ve led GTM execution across product, consulting, marketing, and sales teams, from startup strategy sprints at AltMonday to scaled platform rollouts.
I’m known for simplifying the complex, building trusted relationships internally and externally, and bringing momentum to the sales motion.
I'm not just a seller...I’m a strategic partner who knows how to build buy-in, guide decisions, and move deals forward
Case Study
Helping Businesses Modernise Their Content and Commerce
Challenge
A leading OEM was struggling with a legacy commerce and content environment that had grown overly complex and resource-heavy. Every change, from product updates to campaign launches required developer intervention. Slowing time-to-market and throttling digital growth. Their teams were frustrated, their agility was stalling, and their competitive edge was eroding
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Solution
I led a cross-functional value engineering engagement, aligning sales, solution architects, and customer stakeholders to rethink what was possible.
Together, we:
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Conducted a full diagnostic of their digital ecosystem and workflows
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Identified inefficiencies across their commerce platform, CMS, and integrations
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Designed a modernised architecture focused on flexibility, scale, and reduced dev dependency
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Built a business case rooted in speed-to-value, operational efficiency, and revenue expansion
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Outome
A reimagined platform direction and a clear roadmap to execution. Within 90 days, we closed $1.2M in upsell revenue, tied directly to the new strategic vision and the confidence it inspired across their leadership team.
It’s this kind of commercially grounded, solution-led thinking that CIM values and where I consistently deliver. From diagnosing friction to driving clarity and outcomes, I bring a consultative lens that turns complexity into advantage.
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Simplifying the Complex: Why Smarter Buildings Matter
In today’s world, building data isn’t just numbers, it’s the driver of better outcomes.
With real-time insights, complexity becomes clarity. Meaning we're powering more efficient outcomes and performance across every building...and at scale.
Generate Efficiency with Real-Time Insight: The Power of AI
AI-powered building analytics reduces friction in operations by identifying inefficiencies and surfacing opportunities in real time.
From predicting equipment faults to optimising energy consumption, AI-driven insights allow property teams to act before problems escalate. This means smoother operations, reduced downtime, and smarter portfolio performance.
Deliver Operational Excellence at Scale
Leading organisations are leveraging AI-driven building intelligence to fuel performance. Why? To drive agility and efficiency. With continuous monitoring and predictive analytics, portfolios can operate at peak performance, meeting both financial and sustainability targets.
​Operational Resilience
Turning building data into actionable intelligence transforms operations into measurable impact. Delivering efficiency gains, emissions reduction, and sustainable growth across the portfolio